Just recently there was the International Literary Festival in Pune (www.pilf.in) and people from all over came to express love for the written word. If you’re a bibliophile and a trendwatcher, this was one literary event, you would have liked to attend. The main social theme of the event was ‘global image of India’, to showcase India’s cultural richness & diversity. Continue reading “Literature. Fashion. Art. creating a Global Image of India”
As a keen observer of the Indian urban landscape, it is fascinating to notice and put the city affairs in perspective with each other. So, here I tried to define an emerging phenomenon in my city, Pune and some other parts of this country and world. While doing so, I have attempted to apply Trendwatching approach in analysing all the pieces.
Most of us have heard about the concept of trends from somewhere or the other; be it in marketing, fashion, technology or internet. Trends stay longer than fads and are more like broader shifts that develop in an industry… Continue reading “Trends – Life is Random and Participatory Experiences”